“The Packaging Hippie”
Part Shelf. Part Shed. Always Ahead.
Gilad Sadan – The Packaging Hippie
A commercial strategist with a sharp focus on fresh produce. Leveraging packaging as a high-impact tool to capture shopper attention and drive results—Always within a broader, integrated business strategy.
Combining sustainability with performance-driven design,
Gilad helps businesses move beyond shelf presence to full-system efficiency and success.
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Strategy – Where insight meets intention. Understanding the category, the consumer, and the competitive shelf.
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Execution – Translating big-picture thinking into sharp moves across packaging, positioning, and shopper experience.
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Alignment – Ensuring every stakeholder—from grower to retail buyer—is aligned and moving in the same direction.
Gilad’s passion for innovation is deeply rooted in his upbringing. Growing up in the '80s—a transformative era of technological evolution—he witnessed the world shift from cassette tapes and radio recordings to CDs, MP3 players, and iPads. These experiences taught him to embrace change and sparked his fascination with creating solutions that fuse functionality with creativity. Influenced by his agronomist grandfather, engineer father, and art teacher mother,
Gilad honed a multidisciplinary approach, combining science, precision, and artistry to reshape the packaging landscape.
Packaging is the on-shelf attention engine—the first impression & performs very well when embedded within a complete execution.
Gilad’s unique strength lies in seeing what’s coming before it reaches the shelf and designing packaging systems that anticipate and respond to evolving shopper behaviour. He doesn’t follow trends—he defines them.
His approach is tailored, never templated.
Every solution is crafted to elevate the product, energize the brand, and engage the shopper—while keeping the supply chain and operational realities front of mind.
Packaging is more than just a container. It is a silent pitch.
A shelf-side handshake.
A moment of conversion. But it only lands when it’s part of a bigger, integrated story.
